Chris Brogan has an excellent post on using the power of your Linked-In connections to build your business and your brand.

Make Your LinkedIn Profile Work for You

LinkedIn is a professional network built around one’s employment capabilities. It is often referred to (I believe somewhat incorrectly) as an online version of your CV or resume. People who use LinkedIn expertly, like Christopher S. Penn, will be the first to say that this service is sorely underrated as a place to develop business, grow your capabilities, and promote your projects and opportunities. Here are some thoughts on amping up your LinkedIn presence.

There are a ton of useful links in the comments, too, as Chris’ readers jump in to help. This shows the power of the Linked-In community! I recommend that you read the entire article, but I wanted to put all of the links together for your convenience. Enjoy!

• Adam Nash summarizes a post by Guy Kawasaki on how to use Linked-In
• Rick Upton has a blog devoted to Linked-In strategies
• Mario Sundar has tips for adding Linked-In to your Firefox sidebar
• Jacob Morgan has 15 Tips for marketing yourself on Linked-In. These are 3 of the most important:
  1. Leverage your contacts to get introduced to THEIR contacts
  2. Join a group, there are tons of them
  3. Create a group, preferably one that either doesn’t exist
• Next, did you know that Linked-In has a blog?
• Finally, there is a video by Christopher Penn on Using LinkedIn to build your personal network, a presentation he delivered at PodCamp NYC 2.0

By the way, be sure to connect with me at Linked-In!