Website Magazine is talking about a project that I have been working on for a while now: Marketing on Consumer How-to Video Sites – Website Magazine Consumer Corner – The “How-to” video.

One of the most popular categories of online video is how-to. TubeMogul released research in July 2008 that showed how-to videos ranked eighth in terms of views, ahead of news and blogs and one spot behind sports. Of course, the majority of all videos watched – including how-to – will take place on YouTube. But it’s not the only place. In fact, there are several other sites worth your attention, and gaining attention among users.

It’s difficult to think of any business that could not produce and market a how-to video. Just about every product could use a demonstration – whether showing how it works, explaining alternative uses for a product, or simply showing it off from different angles. A local plumber could show how to fix a simple leak, a guitar shop could offer a free lesson online or a travel agent could show how to efficiently pack a suitcase, for example. If you think about your business offerings, you’ll find something worth a how-to video. So start shooting, then distribute your video.

To peer into the consumer mind, we did a simple Google search for “how to video” and “how-to videos.”
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An entire series of how-to videos are planned for this site, starting in March or April. Please leave a Comment as to what sorts of videos you would be most interested in.