5 Reasons YouTube Should Be A Part of Your Social Marketing Strategy | Small Business Trends

No Videos Required

The thought of having an account at YouTube (and a channel) is scary for many, even intimidating. Good news, you don’t have to produce your own videos to have an active social experience on YouTube. Indeed you should eventually overcome your fears and publish videos so you can connect with your market, but you don’t have to start there.

A few things that you can do without producing video content of your own:

* Commenting (on others videos, or channels)
* Sharing (more on that later)
* Creating playlists of your favorite YouTube videos
* Rate videos (1-5 stars)
* Favorite Videos (another playlist)