On User’s Manuals
May 28th 2009 Posted at Business Development
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At the SOBCon Blog, thoughts on getting your users past the suck threshold and into the kick-ass zone:
Try replacing your boring manuals with pocket guides, instructional videos, and ways for your fans to track their achievements.
The Lesson: Turn your crappy user manual into something that encourages customers to use your stuff to the fullest.
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