From Mack Collier: Ten steps to helping your business kick ass on Twitter

So here we go again. For those of you that were tired of hearing the hype over blogging and Facebook, now every business on the planet is buzzing about the potential of Twitter. But before you jump headlong into this vast cyber pool, here are ten steps you should follow to ensure that you maximize your efforts on Twitter.

1 – Decide IF you should be active on Twitter. As with any social media strategy, your decision should be founded on actual business benefits, not on hype. Why are you wanting to use Twitter? For what purpose? What research have you done to support your decision? The point is, if I ask you why you want to be on Twitter, you should be able to answer with something other than ’cause everyone is talking about it’.

2 – Decide who will be on Twitter. How many employees do you have that can be on Twitter representing your company? How many people do you have that WANT to be on Twitter? Do you have an employee that’s currently interacting with customers on Facebook, but who is addicted to Twitter? Maybe you should move her over to the site.

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