Age Of Conversation 2- The Ant and the Architect
July 7th 2009 Posted at General Information
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As a recent contributor to the Age of Conversation 2 “Why Don’t They Get It?”, I thought I would provide some little summaries of the the articles this remarkable book contains (You can order a copy of Age of Conversation 2 here, all proceeds go the the children’s charity Variety)
The Ant and the Architect by Mark Blair www.markblair.org
Mark Blair writes about how the old organized marketing approach no longer applies, especially not with social media. Mark discusses how social media mirrors the way ants communicate, as the case of an ant blazes a trail, another one stumbles upon it and joins in.
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