Editors Note: This is a guest post from Robert Tuchman, whose book, Young Guns, I reviewed a while back. Robert Tuchman is the founder of Tuchman Sports Enterprises, a company he started out of his one-bedroom apartment in Manhattan at the age of 25.

Do you ever find yourself thinking about something that could work in today’s market? An idea that is unique and unlike anything else out there in the big world of business today? If you are a savvy entrepreneur and ready to tackle the business world like I once was, here are four solid things to remember when applying your first plan:

1. Your business is going to be built on a great idea
2. That great idea is going to connect you to a market
3. You will create a plan based on what you learn, on an ongoing basis, about that market
4. You will adjust that plan over time.

The last item is particularly important. Good businesses don’t stand still; they don’t rely on a single idea. Good businesses adapt to the situations that emerge in the market. Good businesses keep moving forward; they become a nonstop source of ideas, not a graveyard for a single idea that once made sense. If you stick to your first big plan, and execute it with precision and enthusiasm it may take you to places that you may never have foreseen. Remember that if you love something so much, and have a great knowledge on your idea, making it work for you and your business will come that much easier.

Now that you have your plan, with your target audience in mind and you niche clear, you next develop a game plan for your business. This plan does not have to be as elaborate as a business school project, but it should outline what you want your company to do and how you want it to look. Jot down your best ideas on a single sheet of paper this is
exactly how I drew up my first business plan. You must be able to visualize your company growing in the way that your one-page game plan suggests. Think positive, and have long-term goals.

Thanks, Robert.
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