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The personal weblog of Stephen P Smith

Category : Business Development

Philly Creating New Taxes on Bloggers

This is a frightening prospect for many small businesses: Pay Up: Philadelphia City Paper

For the past three years, Marilyn Bess has operated MS Philly Organic, a small, low-traffic blog that features occasional posts about green living, out of her Manayunk home. Between her blog and infrequent contributions to ehow.com, over the last few years she says she’s made about $50. To Bess, her website is a hobby. To the city of Philadelphia, it’s a potential moneymaker, and the city wants its cut.

In May, the city sent Bess a letter demanding that she pay $300, the price of a business privilege license.

The real kick in the pants is that I don’t even have a full-time job, so for the city to tell me to pony up $300 for a business privilege license, pay wage tax, business privilege tax, net profits tax on a handful of money is outrageous,” Bess says.

It would be one thing if Bess’ website were, well, an actual business, or if the amount of money the city wanted didn’t outpace her earnings six-fold. Sure, the city has its rules; and yes, cash-strapped cities can’t very well ignore potential sources of income. But at the same time, there must be some room for discretion and common sense.

When Bess pressed her case to officials with the city’s now-closed tax amnesty program, she says, “I was told to hire an accountant.”

She’s not alone. After dutifully reporting even the smallest profits on their tax filings this year, a number — though no one knows exactly what that number is — of Philadelphia bloggers were dispatched letters informing them that they owe $300 for a privilege license, plus taxes on any profits they made.

Even if, as with Sean Barry, that profit is $11 over two years.

Barry’s music-oriented blog, Circle of Fits, is hosted on Blogspot; as of this writing, its home page has two ads on it, but because he gets only a fraction of the already low ad revenue — the rest goes to Blogspot — it’s far from lucrative.

Personally, I don’t think Circle of Fits is a business,” says Barry. “It might be someday if I start selling coffee mugs, key chains or locks of my hair to my fans. I don’t think blogs should be taxed unless they are making an immense profit.

The city disagrees. Even though small-time bloggers aren’t exactly raking in the dough, the city requires privilege licenses for any business engaged in any “activity for profit,” says tax attorney Michael Mandale of Center City law firm Mandale Kaufmann. This applies “whether or not they earned a profit during the preceding year,” he adds.

So even if your blog collects a handful of hits a day, as long as there’s the potential for it to be lucrative — and, as Mandale points out, most hosting sites set aside space for bloggers to sell advertising — the city thinks you should cut it a check. According to Andrea Mannino of the Philadelphia Department of Revenue, in fact, simply choosing the option to make money from ads — regardless of how much or little money is actually generated — qualifies a blog as a business. The same rules apply to freelance writers. As former City Paper news editor Doron Taussig once lamented [Slant, "Taxed Out," April 28, 2005], the city considers freelancers — which both Bess and Barry are, in addition to their blog work — “businesses,” and requires them to pay for a license and pay taxes on their profits, on top of their state and federal taxes.

Mannino says the city doesn’t keep track of how many bloggers and small-website owners are affected. But bloggers aren’t the only ones upset with the city’s tax structure. In June, City Council members Bill Green and Maria Quiñones-Sánchez unveiled a proposal to reform the city’s business privilege tax in an effort to make Philly a more attractive place for small businesses. If their bill passes, bloggers will still have to get a privilege license if their sites are designed to make money, but they would no longer have to pay taxes on their first $100,000 in profit. (If bloggers don’t want to fork over $300 for a lifetime license, Green suggests they take the city’s $50-a-year plan.)

Their bill will be officially introduced in September. “There’s a lot of support and interest in this idea,” Green says.

Perhaps, but it doesn’t change the fact that the city wants some people to pay more in taxes than they earn. “I definitely don’t want to see people paying more in taxes and fees than what [we] earn,” says Bess. “But I do think the city needs to establish a minimal amount of money that they won’t tax, whether you’re a bike messenger, microblogger or a freelance typist.

I saw this article a couple of days ago, and have been thinking about it a lot. It seems to me that this “business privilege tax” is just a step away from infringing on free speech. I suppose that we would need to look at the details of the law to determine if this license only applies to the blogs and websites that generate revenue from ads, or if it applies to a blog that is used as a marketing platform for a freelance worker of any kind…

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Foundation Elements of Modern Businesses

Seth Godin is an amazing thinker. In a recent post he outlines some of the foundation elements for modern businesses.

When you sit down to dream up a new business, you can imagine a world without constraints. Or you can choose to build in fundamental pieces that will make it more likely your idea will pay off.

Here are some fundamental pieces of most new successful businesses. The goal is to build these elements into the very nature of the business itself, not just to tack them on. For example, the Scotch tape people at 3M can’t do #5, because of the structure of retail distribution and the way they mass produce and can’t track who is buying what.

You can live without some of these, but go in with your eyes open if you do:

1. Build in virality. Consider: Groupon.
2. Don’t sell a product that can be purchased cheaper at Amazon.
3. Subscriptions beat one-off sales.
4. Try to create an environment where your customers are happier when there are other customers doing business with you (see #1).
5. Treat different customers differently.
6. Generate joy, don’t just satisfy a need for a commodity.
7. Rely on unique individuals, not an easily copyable system.
8. Plan on remarkable experiences, not remarkable ads.

Read the whole thing here (Foundation elements for modern businesses.)

How can you treat your customers differently from what your competition does? I think that building “remarkable” into the experience is a very important part. What do you think? Leave a Comment.

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Turning Free Content Into Revenue

In my post last week (Would you pay for Twitter?) I got a comment from a reader who asked:

“Here’s my question, if you are a business and offer a lot of things for free, how do you parley that into appropriate revenue without disengaging your audience?”

That is a very good question, and one that every business (or would-be business) should be asking. I started thinking about this a couple of years ago, posting this article (How Can You Measure the Value of a Conversation?) in October ’08. Here is the heart of the message:

Make money “because of”, not with

stacks of billsThe “because of” effect is much more powerful than the “with” effect. One of the commenters on Jason’s post, Mack Collier (The Viral Garden), hits the nail on the head with:

…companies that are NEW to social media, wanting to use metrics and measurements that they are used to when using TRADITIONAL marketing methods to ‘get their message out there’. Their thinking is ‘how do we make money from this?’, whereas companies that have been active in this space for a while, such as Dell, understand that by PARTICIPATING that they will make more money as a BYPRODUCT of their efforts. Dell has been in the game long enough to see the impact that their efforts are making, and as a result have shifted away from the ‘how do we make money with this?’ mentality.

Attempting to DIRECTLY monetize social media efforts is the quickest way to ensure they fail. But companies that aren’t familiar with this space don’t know any better. In a few years, after more companies are more familiar with these tools, I think we’ll see them looking to INdirectly monetize their efforts, while putting the focus on SM as a way to DIRECTLY connect with their customers.

One of the best lessons that I learned from the SOBCon event that I attended in May was that blogging (and Social Media in general) should be treated like a business. That business is the marketing of your products and services & establishing yourself/your business as an authority. The goal of that business is to make money because of your blog (or Social Media efforts), instead of with your blog.

Let me repeat that for you – “by PARTICIPATING [you] will make more money as a BYPRODUCT of [your] efforts”.

Money as a by-product of participation

Read More…

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Re-Thinking Workspaces for Meetings

Workspace: Meet at The Apartment :: Articles :: The 99 Percent

Meet at the Apartment also revolutionizes the concept of a meeting by taking meetings into new territories – places that inspire a different kind of thinking and interacting. For example, “One of the signature features of Meet At The Apartment is that you can brainstorm while sitting around the kitchen table. We recognized that everyone loves to hang out in the kitchen, eating snacks and brainstorming. So we put a meeting table in the kitchen!” In addition, specific design choices were made to optimize focus and attention. As they explain, “Meet at the Apartment employs a very stylized black-on-black décor throughout the upstairs area of our space. It was not only a design tactic but also a strategic decision, as it dismisses distraction and allows the guests to be the focus.”

[...]

And to ensure that any meetings are successful, Marc and Sara rely on four basic rules:

1. Bring outside people into the meeting to facilitate and participate. Bring in people that are in a different business than you are to lend a fresh perspective.
2. Think through the flow of the entire meeting and optimize the right times to brainstorm, take a break, etc.
3. Prioritize on action – make sure you don’t leave the meetings and jump right back into your daily workload. Leave with tangible next steps and fast-track the results. Follow up — make sure the meeting is not a one off.
4. Every meeting should have a moment of celebration – when people get together you should celebrate success and people on the team. Embrace things that are moving in the right direction.

We agree that workspaces and meetings should be re-thought, so we’re glad that spaces like Meet at the Apartment will be popping up in cities around the world. Hopefully, they’ll set the bar for everything else!

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