As a recent contributor to the Age of Conversation 2 “Why Don’t They Get It?”, I thought I would provide some little summaries of the the articles this remarkable book contains (You can order a copy of Age of Conversation 2 here, all proceeds go the the children’s charity Variety)

Is This Really The Age of Conversation? by Jay Ehret TheMarketingSpot.blogspot.com

Jay discusses whether or not we are really a part of the Age of Conversation when we consider the people who do not participate in the new Social Media phenomenon. Jay ponders the question that while the internet has made it possible to converse with people anywhere in the world on any subject does that automatically make it better conversation? Is volume more important than quality in this new Age of Conversation?

I would love to hear your thoughts, please leave a comment.

As a recent contributor to the Age of Conversation 2 “Why Don’t They Get It?”, I thought I would provide some little summaries of the the articles this remarkable book contains (You can order a copy of Age of Conversation 2 here, all proceeds go the the children’s charity Variety)

Talkin’ Bout A Revolution- by Mark Earls herd.typepad.com

Mark discusses how we as people can make things happen. Although many revolutions seem to be sparked by accidents, they all have something in common. Someone started doing something different. This article talks about how to make change happen you don’t just talk about it, you do it.

I would love to hear your thoughts, please leave a comment.

As a recent contributor to the Age of Conversation 2 “Why Don’t They Get It?”, I thought I would provide some little summaries of the the articles this remarkable book contains (You can order a copy of Age of Conversation 2 here, all proceeds go the the children’s charity Variety)

Why Don’t They Get It? by Pete Deutschman www.buddyblog.com

Pete Deutschman discusses the reasons why bigger business doesn’t always “get” social media. He relates this to the fact that while business is measured in quarters, social media is measured in days. While this may be second nature to us, big business is just working to what it knows

I would love to hear your thoughts, please leave a comment.

As a recent contributor to the Age of Conversation 2 “Why Don’t They Get It?”, I thought I would provide some little summaries of the the articles this remarkable book contains (You can order a copy of Age of Conversation 2 here, all proceeds go the the children’s charity Variety)

The Quest for Purpose: Associations in the Age of Conversation by Jeff De Cagna www.principledinnovationblog.com

Jeff De Cagna discusses the the question of whether or not Associations have a place in the 21 century. With the advances of the internet and the growth of knowledge resources and social media, is the age of Associations over, or do they just need to revamp and fit into the new world?

I would love to hear your thoughts, please leave a comment.

As a recent contributor to the Age of Conversation 2 “Why Don’t They Get It?”, I thought I would provide some little summaries of the the articles this remarkable book contains (You can order a copy of Age of Conversation 2 here, all proceeds go the the children’s charity Variety)

Three Principals for Fusing Experimental Marketing and Social Media by Peter Corbett www.advercation.com

Peter Corbett shares his three main principals for fusing experimental marketing and social media. 1) The Creation Principal, 2) The Distribution Principle and 3)Socialization. With these three principals you will have the tools you need to create a marketing campaign that will generate social media

I would love to hear your thoughts, please leave a comment.

As a recent contributor to the Age of Conversation 2 “Why Don’t They Get It?”, I thought I would provide some little summaries of the the articles this remarkable book contains (You can order a copy of Age of Conversation 2 here, all proceeds go the the children’s charity Variety)

It’s That Simple by Thomas Clifford www.directortom.com

Thomas Clifford discusses how “Smart people in smart companies use real video stories to create real emotional connections.” in his article It’s That Simple. Discusses how telling our inner and hidden stories makes us real, and help us to understand each other.

I would love to hear your thoughts, please leave a comment.

As a recent contributor to the Age of Conversation 2 “Why Don’t They Get It?”, I thought I would provide some little summaries of the the articles this remarkable book contains (You can order a copy of Age of Conversation 2 here, all proceeds go the the children’s charity Variety)

They Just Don’t Get It by Pet Campbell www.petsgardenblog.com

Pet Campbell writes about an experience of poor customer service, which I’m sure we all know too well. Pet writes about the shift that seems to have occurred from servicing customers as if they were important, to the attitude that the customer is an irritant.

I would love to hear your thoughts, please leave a comment.

As a recent contributor to the Age of Conversation 2 “Why Don’t They Get It?”, I thought I would provide some little summaries of the the articles this remarkable book contains (You can order a copy of Age of Conversation 2 here, all proceeds go the the children’s charity Variety)

The Ant and the Architect by Mark Blair www.markblair.org

Mark Blair writes about how the old organized marketing approach no longer applies, especially not with social media. Mark discusses how social media mirrors the way ants communicate, as the case of an ant blazes a trail, another one stumbles upon it and joins in.

I would love to hear your thoughts, please leave a comment.

As a recent contributor to the Age of Conversation 2 “Why Don’t They Get It?”, I thought I would provide some little summaries of the the articles this remarkable book contains (You can order a copy of Age of Conversation 2 here, all proceeds go the the children’s charity Variety)

It’s Not Just Talk by Susan Willett Bird www.wf360.typepad.com

Susan Willett Bird writes about how the concept of “corporate communications” is over and done with, replaced with the new idea of genuine conversation. Susan makes many points including the fact that meetings should become open conversations in which every employee participates, encouraging original thought and the growth of new ideas.

I would love to hear your thoughts, please leave a comment.

As a recent contributor to the Age of Conversation 2 “Why Don’t They Get It?”, I thought I would provide some little summaries of the the articles this remarkable book contains (You can order a copy of Age of Conversation 2 here, all proceeds go the the children’s charity Variety)

The Control Myth- An Inside Look at the Worst Advice in Marketing Today by Rohit Bhargava of rohitbhargava.typepad.com

Rohit Bhargava writes about how the idea that companies and marketers need to give up control is creating a defeatist stance for marketers. He suggests that if this is the case then marketing would be of no use at all, there would be no point creating your brand, putting yourself out there, even beginning. Rohit suggests instead that what we have to learn as marketers is to share control, not give it up completely. Adding humanity and room for others opinions is sharing, not giving up.

I would love to hear your thoughts, please leave a comment.