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How to Create Blog Content That Rewards Your Business Forever | Visionary Blogging

A Bunch of Ways to Figure Out Who On Earth Your Blog Should Be For

* Observe carefully. Pay close attention to details. Pay extra close attention to the blogs and people whose examples you want to follow. Hang onto their every pixel and word.
* Experiment. The only way to know if a seed will grow into a tree is to plant it. If it grows, it’s a good seed. If not, either it’s a bad seed or its growing conditions are too poor. Similarly, you should have the courage to try things out on your blog and in your blogging routine. If they work, keep doing them. If they don’t, stop and consider changing your approach or replacing your idea.
* Imagine the future. Think of the possibilities and probabilities involved. Should your blog become a company? Depends in part on how many gray hairs or wrinkles you think that would give you.
* Remember the past. What to write about? Well, what worked before? That’s one good approach.

Get Your Website Up and Running

Your website has to say “This is who we are” to the world in a way that is compelling. A great web design doesn’t have to cost a fortune. If you don’t have the HTML skills or graphic talent in-house, look for a young and hungry web designer who’s looking for a shot, as you are.

Expect to update your website regularly and improve it constantly over time. Having a website with months-old or irrelevant content is a real deal-killer. It makes your company look stagnant, at best.

Erin of Unclutterer discusses how to decide what to keep and what to throw away in her post “Tough calls and hard decisions”. Discusses the process of sorting clutter into three sections, plus the extra forth, the tough call pile. http://unclutterer.com/2009/07/30/tough-calls-and-hard-decisions/

Ian McKenzie of Ian’s Messy Desk shares “Tips For Choosing A Good Password”. Includes tips and ideas for making a password dictionary proof. http://www.ismckenzie.com/tips-for-choosing-a-good-password/

Brad S. of Gearfire shares his tips for preparing for the school year in his post “Summer – Surefire Ways to Prepare for the School Year”. Includes tips for administrative, financial, physical and mental preparation. http://www.gearfire.net/summer-ready-school-year/

Micheal Ramm of Black Belt Productivity asks the question can social networks help us get things done in his post “Can Social Networks Be Productive?”. http://blog.blackbeltproductivity.net/can-social-networks-be-productive/

Mohamad Zaki of Lesson in Life shares his “10 Simple Ways To Backup Your Life”. Includes investing in an external drive, using gmail and scanning important documents. http://lessoninlife.com/2009/07/28/10-simple-ways-to-backup-your-life/

The Tweet, posted under the now defunct user name @abonnen, was the impetus for the libel lawsuit filed at Cook County Circuit Court, seeking $50,000 in damages. And although the Tweet and username are now deleted, accessing the account via Google ()’s cache shows it has around 20 followers. While the numbers could have dropped since deletion, it doesn’t appear the message would have travelled far. @abonnen wasn’t a particularly heavy Twitter () user, either – she posted somewhere between 1 and 5 tweets per day and often didn’t post for 2 or 3 days.

After this, things started to get out of hand. The massive crowd of early-adopters on Twitter, as always tuned in to anything Twitter-related started to spread the word (of course Mashable has over 1 million followers and nearly 300k blog subscribers…) and by mid-day “Horizon Realty” was a trending topic on Search.Twitter.com.

And other bloggers started talking about it too. In fact, my friend Sonia Simone, writing at Copyblogger has an interesting comment about it:

It’s not about what you think is fair

Horizon Realty might be the most loveable, fair, decent and true company in the world. Right now, their name recognition has about as much appeal as Saddam Hussein. With mold.

Whether fair or not, Horizon has made a worldwide name for itself virtually instantly, connecting its brand with callous disregard for its tenants, or worse.

(Yes, there is such a thing as bad publicity. This is what it looks like.)

Do social media users read all the facts carefully before flaming? Of course they don’t. Are there dozens of inaccurate accusations about Horizon flying around Twitter at the moment?

Absolutely.

Is that fair? No. Then again, filing a $50,000 lawsuit against a customer for a snarky remark made to a friend isn’t going to strike many as entirely reasonable either.

I have written about Responding to Negativity before, “You should definitely respond to negative posts. In fact, you simply must respond quickly and carefully. Say you’re sorry, offer to fix the problem, and provide contact information. ”

Of course, Horizon Realty has a bunch of lawyers and such hanging around, waiting to jump on people that get in their way (that’s how things work in Chicago), they even said “We’re a sue first, ask questions later kind of an organization.” Now that is acting stupidly.

How Should Horizon Have Handled This

They could certainly still sue the tweeter, but could have avoided a massive amount of negative press, by simply getting out in front of the issue. Instead of waiting until it was too late to issue a press release like this one, they could have (and should have) exercised a little more intelligence in dealing with the client in the first place. The client filed a suit of her own last month, which Horizon Realty believes is without merit, so I suppose this is a way of “getting back” at the former tenant.

If Horizon Realty felt that it was too late for any customer service opportunities because the tenant had moved out and filed her own suit against Horizon, perhaps a reply to the tweet, and a polite letter asking her to delete it, would have been a better way to start the process. Remember, the word-of-mouth potential here is enormous.

People who have a bad experience tend to tell more people about it than people who have a good experience. Add in an element of schadenfreude on the part of people who like to share stories like this and BAM, millions of people hear about your customer service fail.

I am not a lawyer, but it also seems to me that if you are going to file a lawsuit re: libel, perhaps you should include a little more background and information in the filing. You can read the original PDF here. They included a “definition” of Twitter and a couple of paragraphs lauding their own good standing, but nothing to affirm their claim that the “statements in the Tweet concerning plaintiff were and are wholly false“.

Seriously.

How about if point 10 had been:

10.          The defendant’s apartment was inspected on such-and-such date, 2009 by So-and-So Environmental Company of Riverwoods, IL and the apartment was found to be free of mold. A copy of the report is attached to this filing.

Of course that might have been too obvious. And I suspect that there is still more to this case than we know about. Stay tuned, we will find out if there really was any mold there…

David Pierce of Gearfire shares tips for keeping organized in his post “The 3 Step Plan to Owning Your Task List”. Includes tips for keeping everything together, scheduling, reviewing and shares tools for doing all of the above. http://www.gearfire.net/3-step-plan-owning-task-list/

Ian McKenzie of Ian’s Messy Desk shares his tips for good phone habits in his post “Bad Telephone Habits to Avoid”. Includes answering the phone before the third ring, speaking with the transmitter under your chin, and losing track of someone that you have put on hold. http://www.ismckenzie.com/bad-telephone-habits-to-avoid/

Easton Ellsworth of Visionary Blogging shares tips on how to improve your blog in his post ” 5 Surefire Steps to Better Blog Content” Includes some in depth tips on how to improve your content by really delving deep into your blog and analyzing it from all angles. http://www.visionaryblogging.com/content-improvement/

Erin of Unclutterer shares tips for raising an organized child in her post ‘Teaching Time Management Skills To Children”. Includes giving children an hour to get dressed and fed every morning, no tv. an hour before bedtime and giving 15, 10, and 5 minute warnings. http://unclutterer.com/2009/07/21/teaching-time-management-skills-to-children/

Ian McKenzie of Ian’s Messy Desk discusses how analyzing how you use your time is the first step to managing your time in his post “Three Tests to Analyze Your Time”. Ian recommends keeping a time log for at least two weeks and then gives you three tools for analyzing the information based on three points. http://www.ismckenzie.com/three-tests-to-analyze-your-time-usage/

David Peirce of Gearfire shares his 3 top ways to get things done from a students point of view in his post “My Tools for Getting Stuff Done”. Includes tips on scheduling and reviewing. http://www.gearfire.net/students-life/

Carmen Coker of Get Organized Tips writes about how the way you take notes reflects on who you are in her post “Get Organized: What Your To-Do List Says About You”. Describes how the methods you take notes with can tell you something about yourself. http://getorganizedtips.blogspot.com/2009/07/get-organized-what-your-to-do-list-says.html

Dragos Roua of Dragos Roua- The Choice of a Personal Path writes about the reasons we get bored in his post “How And Why We Get Bored”. Discusses what boredom is, where it comes from and how to get past it. http://www.dragosroua.com/how-and-why-we-get-bored/

Michelle Connolly of Get Organized Wizard shares “7 Productivity Tips For Your Home-Based Business”. Tips include, having a productivity ritual and keeping papers off of your desk. http://www.getorganizedwizard.com/blog/2009/07/7-productivity-tips-for-your-home-based-business/

Ian McKenzie of Ian’s Messy Desk writes about optimizing meetings in his post “5 Steps to Useful Meetings”. Tips include making sure the meeting is necessary, making sure you start on time, and working to the agenda. http://www.ismckenzie.com/5-steps-to-useful-meetings/

Erin of Unclutterer shares tips for organizing Microsoft Office in her post “Peter Walsh provides organizing tips for Microsoft Office users”. Erin writes about a video Peter Walsh made to help Office users become organized, and provides a link. http://unclutterer.com/2009/07/08/peter-walsh-provides-organizing-tips-for-microsoft-office-users/

Easton Ellsworth of Visionary Blogging shares blogging tips in his post “13 Ways for Bloggers to Sleep Better”. Tips include scheduling posts ahead of time, spend more time creating good content than promoting it on social media, and hold a good conversation every day with your blog readers. http://www.visionaryblogging.com/sleep-better/

Here is some of what Darren has to say about the program:

If you have big dreams for your blog but have been putting improving it in the ‘one day’ basket – you’re not alone.

31 Days to Build a Better Blog is a downloadable e-book designed to help you revitalize your blog by giving you 31 tasks that will all help to turn it into the page view powerhouse you’ve always dreamed of.
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This two pronged approach is designed so that you come away from the challenge having not only learned how to build a dynamic a blog but you’ll have actually DONE something with the knowledge.

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