…that I sadly had to miss this year. Ugh. I love that conference, it is one of the most amazing gatherings of talent and creativity that I have ever experienced. But don’t take my word for it, listen to Judy Martin share some of her experience:
The design of the social media conference included mastermind sessions that leveled the playing field. Social media masters mingled with professionals from many sectors in a gracious way – sharing their knowledge. And there was also a “give back” session, where the entire group, en masse, joined forces to create marketing projects for non-profits. Might sound pollyannish, but the current flowing through this group of people could change the world, or at least their small piece of it.
The old cliche about marketing used to be that a business knew that part of the money and effort spent on marketing was wasted, they just didn’t know which part. A recent survey mentioned in the WSJ shows that this perception is still true in the days of Social Media:
…a separate survey of 500 U.S. small-business owners from the same sponsors found that just 22% made a profit last year from promoting their firms on social media, while 53% said they broke even. What’s more, 19% said they actually lost money due to their social-media initiatives.
Every year, at about this time, I start writing about SOBcon and my annual trek to Chicago to meet and network with some of the smartest people in business. This year, Liz and Terry are having the Blog it Earn it contest again:
Suppose you could take a weekend retreat away from the noise of the Internet …
* to focus entirely on your business
* to work with the support of a mastermind team
* to get quality time to interact with the top people in social media
* to get the best information AND time to discuss how you’ll apply it
* to work with sponsors who are doing the same thing
* in a room limited to 150 people — all focused in the same direction
* without worry because the food and the wireless are outstanding.
Imagine a weekend work retreat with these people totally invested.
The Authority Blogger course is an invaluable way to learn more about blogging for your business, whether you are a Fortune 500 company, a small business, or an entrepreneur.
Click here
